Highly Effective Marketing Videos; This is the Secret Ingredient!

Effective marketing videos aren't as common as most people probably think. How many times have you seen an online video that has motivated you to buy something? Chances are, you can count those experiences with two hands.

While the internet doesn't have a shortage of interesting, quirky or memorable videos, these qualities, in and of themselves, don't necessarily mean that you would buy a product that these videos talk about.

Often times, the videos that you personally enjoy really don't have any sort of commercial agenda. They are not pushing anything. They are not promoting anything. They don't want you to do any kind of action that puts dollars in the bank account of the people behind these videos. They are just for fun.

And this is the reason why a lot of people are confused about video marketing. A lot of video marketers out there are under the impression that as long as their video gets shared and a lot of people talk about their video or find their video cute, memorable and interesting, that somehow, some way, this would lead to dollars appearing in their bank account.

I'm sorry to be the one to break this to you, but that kind of thinking is magical thinking. You might as well start imagining rainbow-colored unicorns raining down from the sky, each grabbing a pot of gold with their horse teeth.

You have to think clearly about effective video marketing.

There are really no two ways about it. Because it's too easy for you to crank out one video after another and have very little to show for it.

In fact, if you run a company, it's very easy for you to devote thousands upon thousands of dollars on video marketing, only to see your brand continue to struggle. This is due to the fact that people really have their wires crossed when it comes to videos' effectiveness.

Here's a short list of people's misconceptions regarding "effective videos."

Effective marketing videos are: cute, memorable, quirky, funny, interesting, weird, awesome, fascinating, earth-shattering, insightful.

What's missing? It should be obvious. Highly effective videos bring home the bacon.

Even if the video looks amateurish, even if it looks like it was shot and edited by somebody who is eight years old, at the end of the day, effective videos bring home the bacon. Dollars and cents rule the day.

Sadly, a lot of the online marketing convesations regarding video marketing lose sight of this fact. They focus on how many likes it had on Facebook. They get all excited about how many times the video was retweeted or whether a celebrity mentioned the video.

It did not occur to them that a video that is shared throughout all four corners of the globe, but doesn't generate one cent of revenue is a money loser. That's the bottom line. It really has to go back to conversions.

The secret to video marketing is conversion.

The video has to lead to conversion directly, or must be part of an online supplemental content that eventually makes conversion possible.

On top of this, great marketing videos also establish solid brands. When somebody's watching a great marketing video, they know where that video came from. They know that when they go to that source, there's a lot more where that video came from.

They also have the expectation that when that source produces video after video, they can expect a certain level of quality. They can expect a certain range of benefits. That's how powerful brand-based videos are.

But as insightful as this discussion may be, and as important as conversions and branding are, if you really want to get down to the nuts and bolts of highly effective marketing videos, you have to get to the secret ingredient.

This secret ingredient separates brand videos that don't really go anywhere and brand-building videos that develop solid brands. This secret ingredient also explains the difference between marketing videos that explain a lot of information and are great resources but make very little money, and videos that are able to generate a profit.

What is the Secret Ingredient? PRESENCE

Highly effective marketing videos pack a lot of presence. You can tell that this brand stands for something. You can tell that the product being endorsed, explained, outlined and discussed by the spokesperson truly speaks to your needs. This is only possible when the video has presence.

Now, one of the most common misconceptions regarding presence is that only human beings can have presence. In other words, the video has to have a person looking at the camera and connecting with you eyeball to eyeball for presence to ooze out of the video.

Absolutely wrong. Seriously. Even an animated video using talking animals can have presence.

Presence is that human state of mind where you feel that the content that you are engaging with is speaking to you on so many different levels. That is presence.

And unfortunately, a lot of marketing videos, and these are videos that are specifically written, produced, edited and crafted to generate dollars simply overlook presence. They think that as long as they have the "formula," conversions will happen.

Completely wrong.

They think that as long as they mention certain concepts, the money will appear.

Absolutely false.

You have to create videos with presence. Otherwise, you are wasting your time.

What complicates matters is that presence is defined in many different niches.

If your niche involves kid's athletic gear, presence is going to have its own specific form. If your niche involves academic admissions, then presence for your videos is going to be nuanced a little bit differently.

That's what is tricky about this. But it's kind of like looking for the needle in a haystack. But believe me, it's a golden needle. It is worth the search.

This is the secret ingredient that will turn your marketing videos into gold-digging machines. It's definitely worth figuring out the secret ingredient of presence in your particular niche.

Effective marketing videos are not just engaging they are also thoughtful and possess the presence required to take your efforts to the next level

Marketing Video Creation Costs.

How Can You Reduce Them Using Different Methods?

Marketing video creation costs can skyrocket if you only focus on the whiteboard style, green screen style or live footage professional type of videos.

A lot of entrepreneurs are under the impression that high-quality professional videos have to be expensive. I really don’t blame them for thinking this way because a lot of the best videos in their niche probably look and sound like they were professionally produced. More Info Here

They have got great background music, their scripts are just nothing short of amazing, they are edited in a very tight, compact, and emotionally powerful way. What’s not to love? Given that level of quality, it’s very easy to assume that you probably would have to spend a pretty penny trying to come up with something similar.

Is There An Alternative?

What if I told you that you don’t have to spend all your budget on high-quality and high-budget videos? You definitely do need to have at least one of those types of video. But for the rest of your video material, you can use the software discussed.

It all boils down to understanding how your video conversions work. In a way, videos are a lot like articles, just in a pictorial form.

Image Provided By: Gerd Altmann from Pixabay

Marketing Video Creation With Videoscribe

Most often the typical blog is made up of 95% informative material and 5% conversion content. The same applies to video. You can get away with only one a highly polished, well-produced, well-scripted video that converts. So that is the video you use to convert your website visitors. However, for the rest of your videos, you can use videoscribe.

Videoscribe is a handy software that you can use to quickly produce a tremendous amount of videos in a short period of time. It makes the otherwise painstaking process of creating high-quality animated videos very easy. You just have to walk through the process. You don’t have to spend money on expensive graphics, you don’t have to spend money on expensive voice-overs if don’t want to.

Image From: Image by Pexels from Pixabay

You are going to have to do that for your conversion content video. For everything else; and I am talking about supplemental videos here, they only need to get your website visitors familiar with your brand. As a result this will also open your viewers’ minds regarding the solutions that you bring to the table. The ideal solution you can use to achieve that is videoscribe videos.

So, if you choose to do that, you stand to reduce your video costs by as much as 90%. That’s how you play the game. You don’t stock your website with the very best videos you can produce. That’s just going to drive you to the expensive end of professional video creators.

Mix It Up For Best Results

To the other extreme, you are not going to fill your website with middle-of-the-road or even low-quality videos because that’s just going to destroy the brand you are working to build.

There does need to be a decent level of quality for your informative video content, but this doesn’t necessarily mean that you have to bankrupt yourself or your business. Understanding how this works along with the little bit of automation provided by video software can take you a long way in reducing your video creation costs while converting your visitors.

You can get a Free 7 day trail of videoscribe here: https://www.videoscribe.co/en/

An alternative and free method is to use ScreenCastomatic

Screen-Casto-Matic: https://screencast-o-matic.com/

This can be integrated into your marketing video creation in a number of ways.

Starting from the basic powerpoint or Google docs presentation to a fullblown personal video through a webcam that you can edit. A number of successful marketers use this software to great effect and the videos they create range from slides with a voice over to webcam recorded content.

The final option is just to use your mobile phone: the quality of video recording on mobile devices is only increasing, consider TikTok. With a little creative thought and development, anyone can produce something entertaining and informative in an mp.4 format.

Image Provided By:Image by mohamed Hassan from Pixabay

Reducing marketing video creation costs may well be a whole lot easier than most people think. You just need to step out of the box and think outside of it. Producing acceptable quality video content is easily within anyones reach and budget. Neither do you have to line someone elses pocket to achieve it.