Marketing Video Creation Costs.

How Can You Reduce Them Using Different Methods?

Marketing video creation costs can skyrocket if you only focus on the whiteboard style, green screen style or live footage professional type of videos.

A lot of entrepreneurs are under the impression that high-quality professional videos have to be expensive. I really don’t blame them for thinking this way because a lot of the best videos in their niche probably look and sound like they were professionally produced. More Info Here

They have got great background music, their scripts are just nothing short of amazing, they are edited in a very tight, compact, and emotionally powerful way. What’s not to love? Given that level of quality, it’s very easy to assume that you probably would have to spend a pretty penny trying to come up with something similar.

Is There An Alternative?

What if I told you that you don’t have to spend all your budget on high-quality and high-budget videos? You definitely do need to have at least one of those types of video. But for the rest of your video material, you can use the software discussed.

It all boils down to understanding how your video conversions work. In a way, videos are a lot like articles, just in a pictorial form.

Image Provided By: Gerd Altmann from Pixabay

Marketing Video Creation With Videoscribe

Most often the typical blog is made up of 95% informative material and 5% conversion content. The same applies to video. You can get away with only one a highly polished, well-produced, well-scripted video that converts. So that is the video you use to convert your website visitors. However, for the rest of your videos, you can use videoscribe.

Videoscribe is a handy software that you can use to quickly produce a tremendous amount of videos in a short period of time. It makes the otherwise painstaking process of creating high-quality animated videos very easy. You just have to walk through the process. You don’t have to spend money on expensive graphics, you don’t have to spend money on expensive voice-overs if don’t want to.

Image From: Image by Pexels from Pixabay

You are going to have to do that for your conversion content video. For everything else; and I am talking about supplemental videos here, they only need to get your website visitors familiar with your brand. As a result this will also open your viewers’ minds regarding the solutions that you bring to the table. The ideal solution you can use to achieve that is videoscribe videos.

So, if you choose to do that, you stand to reduce your video costs by as much as 90%. That’s how you play the game. You don’t stock your website with the very best videos you can produce. That’s just going to drive you to the expensive end of professional video creators.

Mix It Up For Best Results

To the other extreme, you are not going to fill your website with middle-of-the-road or even low-quality videos because that’s just going to destroy the brand you are working to build.

There does need to be a decent level of quality for your informative video content, but this doesn’t necessarily mean that you have to bankrupt yourself or your business. Understanding how this works along with the little bit of automation provided by video software can take you a long way in reducing your video creation costs while converting your visitors.

You can get a Free 7 day trail of videoscribe here: https://www.videoscribe.co/en/

An alternative and free method is to use ScreenCastomatic

Screen-Casto-Matic: https://screencast-o-matic.com/

This can be integrated into your marketing video creation in a number of ways.

Starting from the basic powerpoint or Google docs presentation to a fullblown personal video through a webcam that you can edit. A number of successful marketers use this software to great effect and the videos they create range from slides with a voice over to webcam recorded content.

The final option is just to use your mobile phone: the quality of video recording on mobile devices is only increasing, consider TikTok. With a little creative thought and development, anyone can produce something entertaining and informative in an mp.4 format.

Image Provided By:Image by mohamed Hassan from Pixabay

Reducing marketing video creation costs may well be a whole lot easier than most people think. You just need to step out of the box and think outside of it. Producing acceptable quality video content is easily within anyones reach and budget. Neither do you have to line someone elses pocket to achieve it.